We're taking on the Tour de France

On Sunday 7th July 2013 we’re hitting the road and cycling the first leg of The Tour de France, one year before the actual race comes to Yorkshire.

The gruelling course is 120 miles up hill and down dale and our team of 12 riders are attempting to complete it in just one day!

It’s all in aid of Yorkshire Cancer Centre in Leeds – visit http://ycc.intermarketing.co.uk/ to keep updated with our progress.

Text TOUR66 £2 to 70070 or visit https://www.justgiving.com/IntermarketingAgencyEnTour/ to donate.

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20 Wood Lane
Headingley
Leeds
LS6 2AE
Find us

Join our growing team!

We're currently recruiting for:


Account Manager and Senior Account Manager - looking for talented people to join a busy and expanding team to work across some top brands. Agencies need not apply.

Middleweight Artworker - we are looking for an Artworker who can demonstrate agency experience working in the major print sectors, with a high level of competence with all industry-standard applications.

CVs to: talent@intermarketing.co.uk

We're always interested in talking to innovative, intelligent thinkers. So if you can bring something to our team, we'd love to hear from you.

Drop us a line at: talent@intermarketing.co.uk

Brand and Response

25 years in direct response means we always focus on results and delivering campaigns that really deliver for our clients. See for yourself.

See our Brand and Response work

Retail

From leading sports brands like adidas to luxury high end department stores such as Harrods, our retail team has gone from strength to strength, delivering engaging marketing campaigns across the globe.

See our Retail work

Marketing Strategy

We're all about getting to know the customer in as many ways as we can. We figure out what motivates them, so we know how best to engage them.

See our Marketing Strategy work

Print Production

Who says print's not interesting. Everyone's interested in saving money, aren't they?

See our Print Production work

Digital and Social

From emails and ecommerce to social and search, our digital team strips out the claptrap, delivering digital projects to be proud of. We certainly are.

See our Digital and Social work

Media Planning

Our strategic media planning and buying spans all platforms, from TV and Radio to PPC and Online Display. We pride ourselves on delivering innovation and negotiating hard on deals.

See our Media Planning work

Video and Animation

We're using motion to engage with people in new and exciting ways. Action!

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Partnerships

Working with over 50 world-class brands to develop award-winning, response-driven partnerships that stand out.

See our Partnerships work

Creative Design

Whatever it is, whatever it's for, we believe it should look beautiful.

See our Creative Design work

News

Want to know what’s happening here at Intermarketing Agency? From new work to new starters and pitch wins to award wins, read all about it here, in our up-to-the-minute news section.

See our recent news

The wheels are in motion!

We’re on our way! The launch of Intermarketing Agency En Tour has seen us raise more than £400 for Yorkshire Cancer Centre already!

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The wheels are in motion!

We’re on our way! The launch of Intermarketing Agency En Tour has seen us raise more than £400 for Yorkshire Cancer Centre already!

We rode an ad-bike from our offices in Headingley to YCC in Leeds, where we began fundraising by selling cakes and buns baked by our staff.

On Sunday 7th July 2013, our team of 12 cyclists are taking on the first leg of the 2014 Tour de France, one year before the actual race comes to Yorkshire. Get behind them for a worthy cause www.justgiving.com or text TOUR66 to 70070 to donate £2 today.

Search #entour on Twitter for further updates.

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East Coast – 007 Skyfall Press Campaign

East Coast handed us a very special mission as part of their celebrations to mark the DVD and Blu-ray release of the latest James Bond blockbuster. We were assigned with creating a national press campaign to launch their special Skyfall train.

The campaign shows the train on its historic maiden journey from King’s Cross to Edinburgh carrying some of the film’s stars, writers and producers, along with members of the press.

We’re proud to say we played our part in promoting East Coast’s association with the biggest film in British cinema history. Mission complete.

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UGG – Very video

We wrote, produced and directed a short film to promote UGG and Very’s competition to win £1,000 of UGG gear, a style makeover – plus a photoshoot! We even recruited TV presenter and fashionista, Antonia O’Brien to front the campaign and style the makeover.

Seriously, what more could a girl want?

The number of entrants and buzz created around the competition led to us being asked to do the same again. Result.

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RAR AWARDS 2013

Two shiny new additions to the trophy cabinet

We’re celebrating two big marketing industry award wins. We picked up ‘Best in Value for Money’ and ‘Best at Delivering Work on Time’ at the Recommended Agency Register (RAR) 2013 Awards in London.

These awards are extra special because they recognise service excellence from marketing companies – based on the feedback of their clients.

We were finalists in seven other categories including Best in Advertising, Best in Direct Marketing, Best Integrated Marketing Agency, Best in Client Service and Best in Print Production.

On top of that we were also a surprise entry into the Grand Prix, making us one of the top five marketing agencies in the country, based on overall client feedback and recommendation.

A big ‘thank you’ to our clients for the nominations! Get in!

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East Coast/Transform Scotland – microsite and video

It’s cheaper, greener and more productive for Scottish business travellers to go by train rather than fly. They just weren’t aware of this.

East Coast teamed up with Transform Scotland (who campaign for green issues) to publish a report called ‘On track for business: Why Scottish businesses should try the train’.

Our job was to make the findings of the 52-page report digestible and engaging for the masses, and ultimately put more corporate bums on seats for East Coast trains. By creating a microsite and a short video that cuts to the chase, we put forward a proposition that clearly shows how train travel offers a great deal for business.

Visit why-fly.co.uk and see the results for yourself.

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Cumbrian Cottages appoint intermarketing

Following a successful pitch, we are working with Cumbrian Cottages Ltd. on a creative refresh, brand development, advertising and catalogues.

Cumbrian Cottages is the UK’s largest family owned holiday cottage agency. The successful business began in Cumbria and now includes operations in all northern counties, Scotland and Wales, offering one of the finest selections of self-catering accommodation in the UK in some of Britain’s most beautiful regions.

Peter Durbin, Managing Director, Cumbrian Cottages Ltd, said: “We selected Intermarketing because they already have several successful clients in the travel trade and quickly understood our brief and quickly delivered quality sample work which we liked and will now form the bedrock of our future offline and online marketing strategy.”

Steve Sowden said: “We are excited about working with Cumbrian Cottages and the opportunities to work more strategically with them in the future.”

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UGG – Kids range windows

Where there’s value to be added, we add it. Our retail campaign for UGG’s Kids range went beyond the stores, spilling out onto the pavement. We brought another dimension to the windows with ‘chalked’ cubes to display the product at eye level and we created stencils for the perfect hopscotch to be drawn and played right outside each window to compliment the campaign’s concept.

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adidas Olympics 2012 Team Gb Kit Launch

Olympics 2012 sponsor and Team GB and Paralympics GB partners, adidas, launched their Team GB kit last week. We were tasked with launching this campaign in retail, images of the adidas Oxford Street store and at Harrods set the stage.

This is the start of adidas’ ‘Take the Stage’ Olympics campaign with promotional activity in the final months before the 2012 London Olympics increasing. Next month, six replica ranges of the kit, designed by Stella McCartney, will go on sale. These include football, tennis, cycling, basketball, athletics and swimwear, marking the first time that consumers can purchase the sportswear the athletes wear. We are managing the retail collateral to support this.

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UGG – Very competition winners film

Following the success of our film promoting UGG and Very’s competition to win £1,000 of UGG gear, a style makeover and a photoshoot, we shot a follow-up showing the winners makeovers and the ladies enjoying their prizes.

The film shared the winners’ excitement while showcasing the UGG range of products available from Very.

In the truest sense of the phrase, everyone’s a winner.

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UGG – Office AW12 Office launch

We brought UGG’s New York themed AW12 brand campaign to life for Office with bespoke window displays and our own take on the city that never sleeps.

Red acrylic, under-lit stairs – a nod to those in Times Square – showed off the product line, framed by cutouts of landmark skyscrapers with LED window illuminations. It made for an impressive, eye-catching sight, befitting both UGG and NYC.

Never ones to miss an opportunity, we also opened up new side windows at Office’s Portobello Road store – areas that weren’t previously utilised but are now used are as standard.

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RSA - Schemes launch

As part of their insurance cover for SME businesses, RSA offer Schemes – something brokers use to bundle together policies and get better deals for their customers.

With a new and improved Schemes offering in place, RSA were ready to tell the broker market all about it. Cue us.

Our campaign and media buying ensured there isn’t a broker in the land unaware of how RSA Schemes can benefit them. Our scheme worked.

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Friends of the Earth - Supporter Magazine

We helped Friends of the Earth by developing and launching a new supporter magazine to their mid-value donors. Our aim was to increase loyalty and involvement, through information, entertainment and inspiration.

The charity wanted to spread the word about their successes while also communicating the urgent need for more donations. To make it a thoroughly essential read we made it a magazine of two halves.

The first half had articles on key issues and areas of concern for the charity, while the second took a lighthearted approach. We included features and puzzles, giving the reader plenty of reasons to keep the magazine long after they had read the serious stuff.

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UGG – Office online game/competition

This brief from UGG was to drive competition entries for footwear retailer, Office, via an online game.

The game, hosted on a specially created microsite, gave entrants the chance to engage with both brands in a playful way and enter to win the fantastic prize of a four-night stay for two people in New York.

The prize, including tickets to a Broadway show, dinner at a stylish restaurant and a £1,000 shopping spree at NYC’s Ugg Store, was promoted through the Office website, Twitter and Facebook.

The number of people entering was as high as the Empire State Building. Once again, result.

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UGG – Selfridges pop-up hut

Our pop-up accessories hut was a big hit with Christmas shoppers at Selfridges. The temporary installation included a bespoke timber structure with festoon lighting, sheepskin and leather-lined shelves and a scene-painted polystyrene chimney.

As a direct result, sales increased so much that we’ve already taken orders for more!

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adidas - Predator Lethal Zones - global retail

We were tasked by adidas Global with creating a standout retail toolkit for their markets around the world, launching the new adidas Predator boot with ‘Lethal Zones’.

The most important launch for adidas Football in 2012, the toolkit had to give retailers standout in busy shopping environments, communicating the boot’s revolutionary five Lethal Zones.

The kit included a touch-screen premium window execution, with 3D boot modelling, allowing consumers to interact with the display and discover more about each zone.

After finalising the content, we implemented the UK retail launch. We took over an amazing 16 windows at Harrods, with retail executions in JD Sports, JJB and Lillywhites. Lethal boots. Lethal campaign. Lethally executed.

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Jet2.com - digital campaigns

We’re proud to work with Jet2.com – the North’s number one airline, creating online campaigns and emails promoting flights to loads of sun, sea and ski destinations.

Over the years we've had a hand in developing all their brands, including Jet2.com, Jet2holidays and myJet2. And we've created countless campaigns using a variety of digital channels and media. From animated banners, rich media and video display ads, to email CRM and tourist destination promotions – in fact we’ve used virtually every way possible to put bums on seats on planes.

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adidas/Harrods Olympics windows

“The best store windows we have ever seen.” Not our words, but those of adidas. With London hosting the Olympics, we landed the opportunity to show what we can do on the capital’s biggest commercial stage.

Our Retail team designed, produced and installed 16 individual, one-of-a-kind window displays – each representing the adidas brand and their sponsorship of the Games. #intermarketing #winning.

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East Coast Main Line - Escape London

East Coast tickets sales were suffering during the Olympics. So they briefed us with creating some targeted online advertising. The campaign got Londoners fleeing the hustle and bustle of the capital during games time in their droves.

In fact, it’s fair to say we generated an Olympic-sized response with the best results East Coast has ever had from an online campaign. ‘All aboard’ just about covers it.

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Jet2.com - Jet2holidays brochures

With a two-stage, five-way pitch won and out of the way, the real hard work began. Creating a suite of bright new brochures for the North’s leading leisure company also meant developing new processes for handling all the content required. No mean feat.

Our developers did what they do best: they developed. And a secure online asset management system enabling instant upload of images, copy, pricing, artwork and amends (everything that goes into a brochure) was born.

The system sends instant messages to alert the client and our Artwork and Account Management teams when anything is uploaded. It’s as smart as the five star hotels it helps to sell.

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Tie Rack - Black Label launch

Tie Rack’s brand repositioning includes a new premium range launch, Black Label. The range is aimed at stylish men and women who like to buy luxury products on the move. It’s available in key stores around the world with a focus on travel locations like airports and train stations.

We worked closely with Tie Rack, developing the brand look and feel and the marketing of the range. This included art direction, photo shoots, an online press pack, brand partnerships and in-store POS.

The launch event was an achingly cool affair, held at London’s Ice Bar, where press and members of the fashion industry got wrapped up to celebrate the impressive range’s unveiling.

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Reebok - 20 Years of Pump

To celebrate 20 years of the iconic Reebok Pump shoe, we created an interactive web presence to compliment a unique geocaching experience with shoe and apparel retailer, Size?

Over a period of 10 days a cache of Pump goodies, including a pair of PUMP boots signed by 7’ 1” American basketball legend, Shaquille O'Neal, was left in secret locations around London.

The cache of Pump goodies was revealed across the internet through social media channels including @pumpupandairout.

Pump, pump, pump, pump it up!

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EveryChild - rebrand and guidelines

As a result of a gradual shift in emphasis, EveryChild asked us to help them redefine their brand and clarify their proposition. So we took the worldwide development charity into bright new territory.

First we worked with them on developing a clear essence, vision, mission and values. With all that in place, we then set about improving the charity’s brand identity and launching a new logo.

Underpinning the whole project were new brand guidelines, ensuring consistent use of the logo, and a clear look and feel. Finally, we looked at messaging across channels and audiences to communicate this positioning in a way that drives response, both from existing donors as well as in acquisition.

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Ted Baker - Worldwide Retail Summer Campaign

We’re the only external creative agency to work with Ted Baker, the internationally renowned fashion brand.

Our research found there was low awareness of Ted’s womenswear ranges. So we set about putting this right with an integrated campaign to go in all stores worldwide.

Working closely with Ted Baker’s marketing, creative, e-comms and retail teams, we delivered a fully integrated campaign – the first ever for the brand. This included store window creative with a premium feel and the eye-catching, humorous brand essence.

We saw the project right through to completion by project managing, sourcing, producing and installing all materials, at all stores across the globe.

Away from the high street we created a buzz with an addictive time trial game, inviting email recipients to play, view the new collection and challenge their friends – capturing data in the process.

As a result, sales are up 8% year on year and womenswear sales have bloomed.

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Print team promotion

Congratulations to Alicia Rawlings who has been promoted to Account Manager.

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Print team promotion

Congratulations to Alicia Rawlings who has been promoted to Account Manager.

Alicia has been part of our print production team, Liaison Print Management, for almost three years and thoroughly deserves her new position. She works closely with a broad range of clients providing bespoke print and mailing solutions and is highly regarded within the industry.

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A warm welcome to Charlotte

Charlotte Melling has joined our retail team as a Creative Artworker.

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A warm welcome to Charlotte

Charlotte Melling has joined our retail team as a Creative Artworker, developing concepts across a range of media and liaising with the team to ensure 100% accuracy in print-ready artwork.

She is well qualified for the role, having a BA Hons in Creative Imaging – Advertising, plus a wealth of experience from working at two other well-known Leeds agencies.

Charlotte, from Huddersfield, has plenty to keep her busy outside of work too. She enjoys country walks, going to the gym, eating out, the 'occasional' drink with friends but mostly a cosy night in front of the log burner. Her parents live in the South of France, so she’s guaranteed plenty of cheap holidays! She is getting married this month too.

Asked what attracted her to Intermarketing Agency, Charlotte said: “The range of clients, the people, so many award nominations and the great office space!”

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NOW 25

Happy 25th birthday to us.

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NOW 25

1988, it was the year that Kylie topped the charts with I Should Be So Lucky, Die Hard hit the big screen and a new marketing agency opened its doors in Headingley (that’s us by the way).

Fast-forward to 2013, and we’re celebrating our 25th birthday in our brand new home. Along the way we’ve been fortunate enough to work with some brilliant clients. And of course, some equally brilliant people, who have all helped to make us what we are today.

Happy 25th birthday to us.

Thanks

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Finalists for nine RAR awards!

The shortlist for the Recommended Agency Register (RAR) annual marketing awards has been announced and we are nominated for nine (yes nine!) awards.

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Finalists for nine RAR awards!

The shortlist for the Recommended Agency Register (RAR) annual marketing awards has been announced and we are nominated for nine (yes nine!) awards, including Best in Advertising, Best in Direct Marketing, Best Integrated Marketing Agency and Best in Print Production. The awards are designed to recognise service excellence from marketing companies, uniquely based on the feedback of clients. We’re also finalists for the Best in Client Service, Effectiveness, Value for Money, On time and On budget.

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Refugee Action World Food Night – back for seconds

With the support of other Headingley based businesses and restaurants, we cooked up more than £250 for charity at a fundraiser held at our offices.

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Refugee Action World Food Night – back for seconds

With the support of other Headingley based businesses and restaurants, we cooked up more than £250 for charity at a fundraiser held at our offices.

We organised a ‘World Food Night’ to support our client, Refugee Action, a national UK charity that has been standing up for refugee rights for more than 30 years.

Local businesses including Salvo’s, The Olive Tree, Ecco Pizza, Voodoo, Mint and Sebby’s donated a variety of international dishes and everyone made a donation for their meal. Other local businesses including Love Rouge, Jackdaw, Skin Deep, Jam, Baa Ram Ewe, Azendi and Therapy donated raffle prizes to support the cause.

Managing Partner, Jamie Allan, said: “Last year we launched the concept of World Food Night with an amazing party, supported and attended by numerous local businesses. Following its success there was a desire to do it again this year. The turnout was great and the food was delicious, thanks to all involved.”

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UGG –Johnsons AW12 launch

‘Show just how cozy UGG boots are without saying it’ was our brief for the Autumn 2012 product launch. Our log cabin concept used a mix of real and 3D card props to bring the proposition to life in a cost-effective way (without cutting corners).

The result was a window display that gave shoppers at Johnsons a warm glow as they marvelled at it from the pavement.

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WIPE YOUR FEET

Take a peep at our new home – still in Headingley, just much larger to house our ever-increasing number of employees.

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WIPE YOUR FEET

Take a peep at our new home – still in Headingley, just much larger to house our ever-increasing number of employees.

The move took place over Christmas to avoid any disruption for our clients. You'll now find us at 20 Wood Lane, Headingley, Leeds LS6 2AE.

It's an old building that's undergone complete refurbishment but lost none of its character. There are loads of meeting rooms and facilities for our employees. It also has The Tower building in the grounds reached by a bridge! Seriously, you've got to see it.

The business has gone from strength to strength since Managing Partners Jamie Allan and Steve Sowden acquired it in November 2011. We've secured numerous new clients and we rebranded last October to Intermarketing Agency.

Managing Partner, Jamie Allan, said: "The investment in our new office shows our commitment to a bright future for the agency and our employees. We're very proud of what we've achieved and welcome our clients, other agencies and local businesses to come for a look around and a chat."

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adidas - Heineken Cup Campaign

As an official sponsor of the Heineken Cup, adidas get advertising space in all the competition’s match day programmes. So they needed a suite of ads to promote their involvement in the game.

Once we’d nailed the campaign’s positioning by working closely with the adidas Global Rugby team, we were able to get stuck in to concept creation.

Art direction, copywriting, photography, production and supply – we handled the lot, delivering a multi-language campaign to run throughout the competition and driving adidas all the way over the line.

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New Partnerships Manager

Mike Moss returns to Intermarketing Agency as Partnerships Manager.

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New Partnerships Manager

Mike Moss returns to Intermarketing Agency as Partnerships Manager. He previously worked for the agency's media team, leaving in 2009 to set up and run his own business. Mike is responsible for the sourcing and delivery of business to business affinity partnership marketing opportunities in order to grow clients' businesses.

Mike said: "There's been a lot of change since I last worked here and I can see the ambition of the agency. Partnerships have seen a real growth in the last couple of years as more and more brands become open to the opportunities. I'm excited about being part of this and helping to grow the business further."

Jamie Allan, added: "Partnership deals have become a key part of our business, with more brands realising the benefits of cross marketing, managed by ourselves on their behalf. We've decided to commit more resource and Mike has the right experience to drive this forward."

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Carers Trust Christmas Digital Campaign

We delivered their first digital campaign for Christmas, encouraging members of the public to engage with the charity in a new and interesting way.

It’s easy to get involved: simply plant and decorate a virtual Christmas tree in the digital forest and leave a message to show your support for carers. Then share the forest with your family and friends via social networks, asking them to leave a donation under your tree. If they like they can design their own tree to share. And so it goes on.

Several celebrities have already thrown their weight behind the campaign, including Michael Sheen, Hilary Devey and Tina from S-Club 7.

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I CAN’s Chatterbox Challenge 2013

Following a pitch win earlier this year, we were appointed by I CAN, the children's communication charity, to create a range of materials for their 2013 Chatterbox Challenge.

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I CAN’s Chatterbox Challenge 2013

The Chatterbox Challenge is a fun and educational resource for children aged 0-5. The 2013 event theme is 'Mad Chatter's Tea Party' loosely based on Alice in Wonderland. The materials reflect this tea party theme throughout, with design that is appealing to both young boys and girls and features children's TV character and brand sponsor, Humf. To keep costs down, a microsite has been created so that people can download collateral and print it themselves. This can be viewed at: http://chatterboxchallenge.org.uk/ There are educational song sheets and games for the young children who will participate.

We designed a suite of printed and downloadable materials including a how to guide, invites, posters, sponsor forms, masks, certificates, Facebook tab and the microsite, which strive to promote and support the event and raise awareness of I CAN and the vital work it does with some of the 1.2 million children in the UK who struggle to communicate.

Bex and Ella who manage the ICAN account plan to organise our own 'Mad Chatter's Tea Party' to support their client.

Claire Cruft, I CAN Project Manager - Mass Participation Events, said:

"We worked with Intermarketing because they helped us to reach our target audience in a fun and engaging way. We like what they've done with the creatives because the microsite is fully interactive, which will appeal to children and adults alike, as well as helping us to incorporate Humf, Openreach and the tea party theme in our Chatterbox Challenge materials. This will help us raise as much as possible helping I CAN to reach more children who struggle to communicate."

We are now working on post event follow up communications for I CAN to be used in 2013.

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James promoted to Head of Retail

Following six years of hard work and dedication James Henry has been promoted to the newly created role of Head of Retail.

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James promoted to Head of Retail

Following six years of hard work and dedication and an especially busy period of work with adidas for the 2012 Olympic Games, James Henry has been promoted to the newly created role of Head of Retail.

James' commitment and drive has, along with the rest of the retail team, helped to deliver some outstanding work for our clients including the Harrods Olympics campaign which has gained much praise and is shortlisted for the 2012 Marketing Design Awards.

James heads Intermarketing Retail, a division focussed on further developing Intermarketing Agency's offering and client work in the retail sector. James has already secured new projects for major retail brands.

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Team Intermarketing runs 10K for charity

Congratulations to our team of runners who completed the Age UK Leeds 10K Abbey Dash at the weekend.

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Team Intermarketing runs 10K for charity

Lee Barnes, Bex Bennett, Rachel Carver, Paul Clegg, Loz Hardaker, Kat Martin, Chris Newell, Simon Newsome, Alicia Rawlings, Maria Slater and Neil Weedon fundraised for various charities while running one of the flattest, fastest 10km races in the country.

Paul, our resident triathlete, completed the course in 36:27 finishing 281st out of 7380, a new personal best. Bex, Intermarketing Agency’s Charities Account Manager, who has never run before, raised £150 for her client Wild Futures and Rachel raised over £300 for Animal Aid.

Well done all!

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Barnardo's - print management

Our Print Management team runs fundraising direct mail campaigns for Barnardo’s on an ongoing basis.

We recently completed a mail pack for their high-value donors as part of their Christmas campaign. This is one of the charity’s main appeals and is followed by a reminder mailing to increase donations at Christmas time.

Each pack includes a special ‘gift’ from a child. These include everything from drawings to pebbles, and we’ve fulfilled it all!

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Intermarketing finalists for MiAwards

We are finalists for four awards in the prestigious MiAwards marketing awards 2012.

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Intermarketing finalists for MiAwards

We are finalists for four awards in the prestigious MiAwards marketing awards 2012.

The awards which are open to both agencies and brands had a record number of entries this year. Intermarketing are shortlisted in two business and regional categories; ‘Yorkshire Marketing Business of the Year’, which we won last year, and ‘Integrated Marketing Agency of the Year’.

Also for ‘Best B2C Marketing Strategy or Campaign’ for our ‘Escape London’ digital campaign for East Coast Main Line and ‘Best Financial Services Marketing Strategy or Campaign’ for ‘Global Speciality Lines’ for RSA.

Jamie Allan, Managing Partner, Intermarketing said: “Competition for these awards is fierce, so it is wonderful to be nominated for four! We are very proud of our work and of our achievements but the recognition goes to the talented individuals we employ.”

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Intermarketing named as finalists for the Marketing Design Awards 2012

Intermarketing has been shortlisted for the Harrods Olympics windows for adidas.

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Intermarketing named as finalists for the Marketing Design Awards 2012

Intermarketing has been shortlisted for our entry into the Marketing Design Awards 2012 for the Harrods Olympics windows for adidas.

We were briefed by London 2012 sponsors adidas to create a major window installation at Harrods, a one of its kind ‘showcase’ across 16 windows.

8 Team GB athletes each had a window based upon their personal story of what the Olympics meant to them. Other one-off installations represented the Team GB kit, the Mascot range, the Originals range and the ‘Red Shoe’ story. Intermarketing also provided instore materials.

The project took 16 months, with installations taking 3 weeks. The windows were in situ for 6 weeks in the lead up to and during the Olympics.

These widely coveted awards are judged by the cream of the industry and the competition is fierce, and our entry has reached the finals. The ceremony is in London on Thursday 7th November at London’s Grosvenor House.

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Shop Direct partnerships

As part of our work with Shop Direct, we build b2b marketing partnerships where all parties benefit equally.

We also exclusively source and manage Very Treats – an incentive to increase order frequency, help retention and increase value every month. Oh, and on top of that, we run competition partnerships for Shop Direct.

We love this kind of work – and the results we deliver for our clients’ campaigns are nothing short of outstanding. Beep beep.

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British Red Cross - print production

We handled the print for these cash appeal packs that included digital and variable mailing with a total of five personalised match pieces and two incentive items (address labels and a pen).

The aim of the pack was to raise funds in the form of a cash donation. And it did just that.

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Reebok - Giggs Fitness DVD launch microsite

To support the launch of the Welsh wing wizard’s workout DVD: ‘Giggs Fitness Strength & Conditioning, Inspired by Yoga’, we were tasked with creating a website to showcase some of the key areas in his training routine.

The website was created using a custom Flash 3-D environment, with short video clips showing examples of warm-ups, passive stretching, recovery, muscle testing and more.

The site showed just enough sample video to demonstrate the value of the workouts and encourage viewers to run out and buy the DVD.

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Intermarketing welcome a new digital specialist

Derrick Smith joins Intermarketing this week as Senior Digital Account Manager.

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Intermarketing welcome a new digital specialist

Derrick Smith joins Intermarketing this week as Senior Digital Account Manager. Derrick is responsible for ensuring that all digital projects are delivered on schedule, on budget and developed to the latest standards, so that the agency can achieve the best results for our clients.

Derrick, 36, an experienced digital specialist, has previously worked with a number of well-known retailers and companies.

He grew up in Nottingham, now lives in Leeds, enjoys watching most sports, especially football and rugby, rides mountain bikes and kite surfs when he gets the chance. His celebrity claim to fame is that he once had a drink with Noel Gallagher!

Derrick, who is excited to have joined Intermarketing, said: “It’s a fantastic opportunity to work with great clients and work alongside some really talented people. I love digital, working with the web and on many different projects, being creative and hearing clients say ‘wow’!”

Jamie Allan, Managing Partner, Intermarketing, said: “Intermarketing has a strong and very talented digital team, demand for our integrated and digital services continues to grow, and our investment in Derrick demonstrates Intermarketing’s commitment to providing the very best service in this area.”

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New starter for Liaison

Sophie Hepton has joined our print management team, Liaison, as a Junior Account Executive.

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New starter for Liaison

Sophie Hepton has joined our print management team, Liaison, as a Junior Account Executive.

Sophie has already been with us for a couple of months on work experience and has taken the opportunity to become part of the team permanently. Our print production team are very impressed with her enthusiasm and confidence handling client requests and will be supporting her to learn and develop.

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A warm welcome to Emma

Client Services welcomes Emma Lipscombe to the team as Senior Account Manager.

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A warm welcome to Emma

Client Services welcomes Emma Lipscombe to the team as Senior Account Manager.

Emma has a wealth of relevant experience, having previously worked as a freelance Account Manager, a Senior Account Manager and an Account Manager at several marketing agencies. She loves agency life: “Every day is varied, working with lots of different people, being creative and coming up with ideas”.

Emma, 29, from Wakefield, now lives in Calverley with her fiancée. When not at work she enjoys swimming, she’s a qualified open water diver and likes going on holiday to remote places that are off the beaten track.

She is looking forward to getting stuck in to the accounts she is working on, meeting the clients and helping to develop ideas.

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I CAN - Chatterbox Challenge

Hot on the heals of winning the pitch, we were tasked by ICAN, the children’s communication charity, with creating a range of materials for their 2013 Chatterbox Challenge.

The purpose of the materials is to recruit for the Chatterbox Challenge, encouraging participation, and inspiring people to raise as much money as possible for the charity.

The Chatterbox Challenge is a fun and educational resource for children aged 0-5. The 2013 event theme is ‘Mad Chatter’s Tea Party’, based on Alice in Wonderland. The materials reflect this theme throughout, with design that is appealing to both young boys and girls and featuring children’s TV character and brand sponsor, Humf. To keep costs down, a microsite enables the downloading of collateral for people to print themselves.

At http://chatterboxchallenge.org.uk/ there are song sheets and games that can be used to entertain the young children who take part.

All together we designed a suite of printed and downloadable materials, including a ‘how to’ guide, invites, posters, sponsor forms, masks, certificates, a Facebook tab and the microsite, which sells and supports the event and raises awareness of ICAN and the vital work it does for children who struggle to communicate. Now that’s something worth having a good natter about.

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Oiko Credit - press inserts

Oiko Credit is a cooperative society offering loans or investment capital to developing countries.

We began working with the society by planning and buying a loose inserts direct response campaign, followed by ‘off-the-page’ activity to coincide with ‘National Ethical Investment Week 2012’.

Our insight helped us in recommending new tests to go in social, political and religious publication titles. This was backed by our experience of achieving impressive response rates for other clients with a similar target market.

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Intermarketing accompany charity client EveryChild on Nepal field trip

Nickii Gray, Head of Client Services, has just returned from Nepal where she has been on a ten day field trip to Kathmandu with charity client EveryChild.

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Intermarketing accompany charity client EveryChild on Nepal field trip

Nickii Gray, Head of Client Services at Intermarketing, has just returned from Nepal where she has been on a ten day field trip to Kathmandu and surrounding provinces with charity client EveryChild.

Nickii travelled with EveryChild’s Deputy Director of Fundraising, Craig Mullaly, and volunteer professional photographer, David Brunetti , to collect photographs, video and case studies to demonstrate the effectiveness of EveryChild’s work to their supporters. The information will help EveryChild highlight the plight of children without parental care in Nepal, who have left their homes to become domestic workers, with the hope of securing a better life.

This is the first time the charity has invited an agency to accompany them on a field trip, and a wonderful opportunity for Intermarketing to contribute and to see the work first hand.Craig Mullaly said: “We have worked very closely with Intermarketing for several years, the work they’ve done with us includes brand development, recruitment and retention mailings, fundraising product development, magazines and digital, and it made sense for one of their team to join us on this trip. There are many advantages of Nickii travelling with us and it gave us extra capacity to collect case studies, we also tasked her with collecting video and audio for social media use. It is hugely beneficial for us, having a non-EveryChild person, with a charity fundraising focus, present to provide a different perspective first hand. For Intermarketing it was an opportunity to live and breathe what the client does and what their purpose is.

Steve Sowden, Managing Partner, Intermarketing, said: “This demonstrates Intermarketing’s commitment to our clients and the lengths we go to to understand them and live and breathe their work. Nickii has gained invaluable insight into the work donations are funding and ultimately help to create more insightful and engaging communications and increase funds for EveryChild.”

Nickii is now catching up with work back in the office and will be sharing her learning and photos in the coming days. Watch this space for updates.

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New Head of Digital Design

Darren Sloper has been promoted to Head of Digital Design – congratulations Darren!

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New Head of Digital Design

Darren Sloper has been promoted to Head of Digital Design – congratulations Darren!

Darren has been with the agency for almost five years and is the creative lead on digital projects. He is extremely enthusiastic about driving our digital skill set forward and ensuring Intermarketing are front of mind for digital creative. He has taken on more responsibility over the last six months and this promotion is very much deserved.

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Intermarketing bring isme.com and Make-a-Wish together

isme.com launched a clothes collection scheme with Make-A-Wish Foundation® UK, made possible by Intermarketing’s Partnership Team.

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Intermarketing bring isme.com and Make-a-Wish together

Online retailer, isme.com launched a clothes collection scheme with Make-A-Wish Foundation® UK this week, made possible by Intermarketing’s Partnership Team.

We identified Make-A-Wish Foundation as a potential charity partner for isme and built the relationship with them, who opened the clothes collection scheme which they run with their official collection partner, Clothes Aid, to a third party retailer for the first time.

From 1st September, isme is running the new scheme encouraging householders to clear out their wardrobes for Make-A-Wish Foundation® UK, while raising much-needed funds for the charity. Householders in selected areas who fill a Make-A-Wish bag with clothes, shoes and accessories will receive a £10 voucher to spend online at isme.com. For every voucher redeemed online, isme will give £2 to the charity.

Households simply need to look out for a Make-A-Wish bag delivered by Clothes Aid, and fill it with reusable clothes, shoes and accessories. Clothes Aid will then collect the filled bag on the specified collection day.

Lynda Bellingham, Brand Ambassador for isme, said:

“How fantastic that isme has teamed up with Make-A-Wish. They grant wishes to children with life-threatening conditions which, I’m sure you’ll agree, is a really worthy cause.”

Karen England, Director of Fundraising at Make-A-Wish Foundation® UK, said:

“We are delighted to be working with both isme and Clothes Aid on this exciting project. It’s win-win for everyone and will hopefully raise significant funds for us through the recycling of clothes and isme’s donations. It should also help to reduce the amount of clothing going to landfill, which is a massive problem, with 350,000 tonnes of used clothes being dumped every year in the UK. What is one person’s waste can help us grant more magical wishes for children fighting life-threatening conditions.”

Intermarketing facilitated the partnership mechanics, provided copy for creative, creative direction and managed the print for the incentive leaflets and the £10 thank you vouchers.

We are managing the entire scheme with Make-A-Wish and providing post-campaign analysis, which it is hoped will roll out nationally.

Our Managing Partner, Jamie, added: “Creating mutually beneficial partnerships like this one is at the core of the Partnership Service that Intermarketing provide. We assess each individual client’s circumstances then work in their best interests to source non-competitive, complimentary offerings for their brand that has reciprocal benefits for the other party. We’ve also found that the partnerships can give a different kind of value add in terms of customer relationship/ loyalty building to the brand. We set up the partnerships and manage the day-to-day activity so that minimum input is required by our clients.”

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Shop Direct - partnership activity

As part of our work with Shop Direct, we spread goodwill far and wide by sourcing prizes for isme.com's Random Acts of Kindness campaign.

We also exclusively source and manage Very Treats - an incentive to increase order frequency and value every month. On top of that, we run competition partnerships for Shop Direct.

We love this kind of work - and the prizes we find for our clients' campaigns are anything but random. They're outstanding.

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Beer Hawk - partnerships and brand development

Who’s for a beer? Beer Hawk hunts down the world’s best tipples then delivers them to your door. Ding dong, glug glug.

First we worked with Beer Hawk on developing their brand. Then we set up a number of partnerships to drive awareness and recruit new customers.

Not only have we developed a Yorkshire Post Reader Offer, we are also promoting the Beer Hawk service through websites offering benefits to their members. Look out for in-store vouchering too – coming soon. ‘Cheers’.

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New trainee for Media

We’d like to say a warm welcome to Lauren Webster who has joined us as Trainee Media Executive in our bustling Media Department.

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New trainee for Media

We’d like to say a warm welcome to Lauren Webster who has joined us as Trainee Media Executive in our bustling Media Department.

Lauren is studying for a BA(Hons) in Marketing and Advertising at Leeds Met and is on her placement year. She will be supporting the team to deliver media solutions via online and other more traditional media routes.

Lauren said: “It is fantastic to be given a placement at Intermarketing, to get out of the classroom and into real life to start putting some of the knowledge I have gained at Uni into practice.”

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Intermarketing Chairman listed in Power 100

Our Chairman, Glenn Patterson, is celebrating being listed in the top 20 of The Drum’s highly regarded Power 100 for the second year running.

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Intermarketing Chairman listed in Power 100

Our Chairman, Glenn Patterson, is celebrating being listed in the top 20 of The Drum’s highly regarded Power 100 for the second year running.

The Drum publishes the list of the most powerful and influential figures in the marketing services industry outside of the M25 annually, voted by the industry. It shows which marketers in the regions have the most influence, profile, experience and knowledge, and identifies those who shape the future of the industry, innovate, encourage and lead its progress, and are instrumental in attracting client investment to their agency and region.

The 2012 list, revealed this week, places Glenn at number 19, retaining his top 20 position of last year.

Congratulations Glenn!

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Summer appeal campaign success for Diabetes UK

Diabetes UK’s Summer Appeal direct marketing campaign has been a great success for the charity and for Intermarketing.

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Summer appeal campaign success for Diabetes UK

Diabetes UK’s Summer Appeal direct marketing campaign has been a great success for the charity and for Intermarketing.

Our first project for Diabetes UK has achieved very positive results , reaching Diabetes UK’s eight week forecast in just two weeks and now, towards the end of the campaign, it is significantly over forecast in terms of fundraising income.

There were three direct mail packs in total each with separate tailored creatives, one research focussed and two test packs, all mailed in June. Follow up packs are mailing now, and are expected to further increase the total.

Dan Booth, Supporter Development Executive, Diabetes UK said: “The research focussed pack has reached the overall Summer Appeal target on its own. In the past, requesting donations for our research programme has been the more successful proposition and this pack has again proven to have broad appeal. The response rate for this pack has been 3.5% above target. The two test packs, featuring a tougher care-provision proposition, are showing 20% higher average gifts against the ‘banker’ research pack and have recruited many new, financially cold, donors on to the appeal programme through targeted creative. All three packs compliment the targeted data selections for each segment, creating a more personalised ask, providing supporters with a proposition they can associate more closely with.”

Following on from this success, we are now working with Diabetes UK on their regular givers upgrade mailing to encourage direct debit donors to increase their regular gift and are in discussions with Diabetes UK regarding further initiatives.

Steve Sowden, Managing Partner, Intermarketing, said: “We are proud to be continuing our work with Diabetes UK. Intermarketing has long established relationships with many charities and through our work in this sector other charities are giving us the opportunity to show what we can do for them. It is always satisfying to help our clients improve their response and for the charities this means raising and saving precious funding.”

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AMREF - legacy mailing print

We handled print, production and postage for the Legacy mailing asking current supporters to leave money in their Wills to fund medical research in Africa. The pack included a newsletter update.

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adidas - Futbolmania Store Refit Barcelona

Futbolmania is a large football specialist retailer in Spain. We were asked to help increase sales conversion by rebranding the adidas Football area in their Barcelona store.

To make it easier for shoppers to find what they wanted, we divided the adidas football offering into four distinct areas: boot ranges, Spanish federations, club jerseys and the Champions League story.

Thanks to well thought out and highly crafted design by our Retail Team, including the use of eye-catching specified materials, we created a beautiful refit for the beautiful game. Olé!

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Pitch win for Everychild Childworld Magazine

We are thrilled to have also won the EveryChild ‘ChildWorld magazine’ pitch with some amazing comments

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Pitch win for Everychild Childworld Magazine

We are thrilled to have also won the EveryChild ‘ChildWorld magazine’ pitch with some amazing comments:

“One agency was clearly so much better – really well thought through, good engaging designs, carefully aimed at our supporters. Can you guess which agency was so amazing? Yes, Intermarketing of course!” Craig Mullaly @ EveryChild.

EveryChild is an international development charity committed to protecting the rights of the world’s most vulnerable and marginalised children. We have been working with them for several years designing and producing their warm and cold recruitment mailings and their brand guidelines.

The magazine is sent twice a year to EveryChild sponsors, EveryChild Guardians, regular givers and cash only supporters. It is also sent digitally, appears on EveryChild’s website and is shared on Facebook and Twitter.

EveryChild were looking to revamp the magazine to make it more attractive to its audience, more visually engaging, attractive and effective. The new issue marks the charity’s 10 year anniversary and showcases the great work the supporters have enabled EveryChild to do in that time and plans for the future.

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Cumbrian Cottages - brand refresh

Following a five star rating for our pitch, we took a broom to brochures, press ads and various other marketing materials for the UK’s largest family-owned holiday cottage agency.

In doing so we put our spin on the brand, developing and making it very appealing for cottage owners and holidaymakers alike.

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Battersea Dogs & Cats Home - production, print and postage

We took care of print, production and postage services for the well-known charity’s fundraising team.

This campaign pack included a ‘thank you’ mailing to existing supporters updating them on how their donations are spent and a legacy mailing requesting Will donations – complete with a birthday diary incentive.

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Harrods Olympics windows for adidas

Our retail team have completed a major window installation at Harrods on behalf of London 2012 sportswear sponsors adidas.

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Harrods Olympics windows for adidas

Our retail team have just completed a major one of its kind window installation at Harrods on behalf of London 2012 sportswear sponsors adidas.

The brief was to represent the adidas brand, their products and the athletes that wear them, across 16 individual windows. The windows span the length of the Hans Crescent side of the store and are seen by tens of thousands of locals and tourists every day.

Team GB athletes Jess Ennis, Phillips Idowu, Louis Smith, Tom Cleverley, Pete Reed, Laura

Trott, Tom Daley and the Brownlee brothers each have a window based upon their unique

take on what London 2012 means to them. Other windows include one-off installations

representing the Team GB kit designed for adidas by Stella McCartney, the adidas Kids

Mascot range, the adidas Originals ranges and the adidas Team GB Red Shoe story. The

windows will be in situ for a six week period covering the whole of the London 2012 Games.

adidas UK Marketing Director, Nick Craggs stated “adidas has worked with Intermarketing

agency for many years now. They continue to excel in understanding our brand, our channel

landscape and the creative and executional demands of both; the work in Harrods is just the

latest example of this.”

Intermarketing Creative Partner Michael Harris said “This project has brought us to

a new level. The team have worked tirelessly over months to produce a very special piece of

work. Like the Olympics themselves, opportunities like this do not come along often and it

has been a pleasure to be involved so closely with two of the world’s top brands”.

We’ve also provided the creative for inside of Harrods, including

walkway takeovers, installation plinths, lift wraps and graphic walls. All are designed to

celebrate the adidas sponsorship of London 2012 and provide a link from the windows to

the Sports Department on the fifth floor.

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East Coast - Rewards rebrand

Rewards, East Coast’s loyalty scheme, gives customers points for booking rail tickets through eastcoast.co.uk.

We were tasked with creating a new identity for the scheme. Crucially, the creative had to sit alongside current East Coast work.

The result is a clean logo, hinting at the ‘view from the window’ with a rolling hills graphic. Take a look at the results for yourself at http://www.eastcoast.co.uk/rewards/. Enjoy the view!

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Intermarketing staff go the distance for charity

The individuals who work at Intermarketing are now going the distance to raise money for charity.

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Intermarketing staff go the distance for charity

We’ve been going the extra mile to raise money for charity. Intermarketing has long established links with many charities and as a business regularly fundraises for good causes, the individuals who work here are also now going the distance to raise money for charity.

Alice Lyons, Tom Fieldhouse, Paul Clegg, Chris Newell and Maria Slater ran in the Leeds 10k last weekend, in aid of Mencap. Alice finished in 1.15, Maria in 58:22, Tom in 58, Chris in 49:48, and Paul in 37:16 who finished 19th. They raised £400.

Paul is also fundraising for Sue Ryder in their Big K3 challenge, three events that possibly make up the toughest sporting challenge in West Yorkshire. Firstly a challenging multi terrain 10K run, Paul came 25th out of 909 with a time of 40:54. This was followed last week by what is regarded by many as one of the toughest sportives in the UK, 88 miles cycling, which he completed in 5 hours 22 minutes. Finally participants take on the 26 mile Bronte Mountain Bike Challenge on 23rd September and tackle some of the best off road routes the Pennines have to offer. Only a few local athletes have even attempted to do and complete all three events in one calendar year. A huge challenge in aid of people taking on huge challenges of their own.

Nayan Patel ran the Manchester 10K in 52:34 and raised £415 for Cancer Research.

Simon Newsome completed a 23 mile mountain bike challenge on the Pennines for Overgate hospice.

Katie Brewster is entered to Race for Life on Sunday at Pontefract (5k) for Cancer Research UK.

Paul, Nayan, Chris and others will also be representing Intermarketing in the Leeds Abbey Dash, one of the flattest, fastest 10km races in the country on 18th November for Age UK.

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Two more recruits for client services

Francine (Fran) Matthews, joins as a Senior Account Executive, and Rebecca (Bex) Bennett as an Account Manager.

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Two more recruits for client services

Francine (Fran) Matthews, joins as a Senior Account Executive, and Rebecca (Bex) Bennett as an Account Manager. The client services department has now grown so much that we’ve literally had to knock some walls down to make space for their desks!

Fran is part of a team managing projects for adidas and East Coast Main Line. Liaising between the clients and the creative team in order to develop and deliver successful marketing campaigns. After graduating with a BA Hons in Media and Marketing, she worked at Gratterpalm for two and a half years in the Asda local marketing team. Fran’s date of birth is 08/08/88 – apparently lucky in Chinese!

She enjoys travelling and has sky dived 12,000ft over Franz Josef Glacier in New Zealand with a mad instructor and made it down alive! She’s a member at Virgin fitness and attempts to go three times a week, loves the theatre, especially Dirty Dancing and The Lion King, shopping and socialising with cocktails and friends. Fran said:” I’m really pleased about working with challenging and exciting accounts, the best thing about my job is that every day is different and I am never clock watching.”

Bex starts in a new position specifically focussed on looking after our charity clients. She was an account manager at RAPP in London having completed their graduate scheme. She relocated to Yorkshire and joined the civil service as an asylum case owner and is now combining her marketing experience and charity knowledge in her new role.

In 2011, Bex lived and volunteered in Ghana, West Africa for four months as an English teacher and has recently arrived back from three months travelling in South East Asia and India. She loves yoga, art and tries to volunteer when she can. She runs too but doesn’t love that!

Bex is excited about working for Intermarketing as she has a great opportunity to focus on charity clients and impact their strategy and fundraising performance and is very happy to be around creative, motivated people again.

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Intermarketing highly commended in the DMA Honours awards

Intermarketing has been highly commended in the DMA Honours awards.

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Intermarketing highly commended in the DMA Honours awards

Intermarketing has been highly commended in the DMA Honours awards.

The DMA launched the DMA Honours awards earlier this year to champion the North of England’s flourishing marketing industry and to celebrate the region’s highest achieving talent.

There are three categories (creative brilliance, marketing innovation and outstanding performance) which focus on the brains and talent behind the exceptional work.

Intermarketing was highly commended for the marketing innovation award, for Benenden Healthcare Ideal Home Shopping TV campaigns.

Intermarketing has long established links with the DMA and fully supports the organisation as members, creative sponsors to the DMA North and Glenn Patterson, Chairman, sits on the DMA North Council but was not involved in the judging!

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Liaison/Intermarketing Win Best Print Management Award

Liaison, the print production division of Intermarketing, collected the IPIA Recognition Award for Best Print Manager/Distributor of the Year 2012

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Liaison/Intermarketing Win Best Print Management Award

Liaison, the print production division of Intermarketing, collected the IPIA (Independent Print Industries Association) Recognition Award for Best Print Manager / Distributor of the Year 2012 at the IPIA Annual Conference, AGM and Annual Awards Dinner in Leeds last week.

The IPIA Awards are given for innovation and excellence within the IPIA Membership. IPIA members vote for their preferred choice in four categories including ‘Best Broker/Distributor/Print Manager of the Year’.

‘Andrew Pearce, CEO of the IPIA commented, ‘The team at Liaison have done a fantastic job of forging working partnerships with IPIA Members since they joined the Association and they are well-deserved Winners of the IPIA Print Manager of the Year Award for 2012.’

Jamie Allan, Intermarketing, said: “Although we are totally committed to service excellence, meaning many of our clients have given fantastic recommendations for our print production management, and we’ve established a good reputation over the last 24 years, we have never previously entered for an award in this area and are delighted to have won! Congratulations to our team who truly deserve the credit. “A company is only as good as the people it employs”, and this is certainly true of Liaison. They are a team of experts at all levels who understand print and are passionate about what they do, their growing list of referred clients is testimony to the fact that they are getting it right. Their aim is to make working with them an enjoyable and ultimately rewarding experience, by giving customers the best print and mailing service in terms of price, quality and reliability. They take environmental and corporate responsibility very seriously and operate within a framework of total transparency. Well deserved!”

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Grant Thornton - High Value identity

Grant Thornton is one of the world's leading independent assurance, tax and advisory firms.

We were briefed to develop a look and feel that differentiated their ‘high net worth individual’ product and service offering. Our illustrious design team set about creating an illustration style that complemented their existing brand but took it to another level; the next level.

The new identity is now live across all communications to this customer segment, enhancing Grant Thornton’s high value offering and helping them sell more of their services.

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Intermarketing appointed by Diabetes UK

We’ve won a three way pitch for Diabetes UK’s summer marketing campaign.

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Intermarketing appointed by Diabetes UK

We’ve won a three way pitch for Diabetes UK’s summer marketing campaign, the charity liked our creative concepts for the packs so much that they decided to use an extra one for a direct marketing test.

Diabetes UK is the leading UK charity that cares for, connects with and campaigns on behalf of all people affected by and at risk of diabetes.

The summer campaign is split into two with totally separate creatives; the first, campaigning for Type 1 diabetes, often diagnosed in childhood, is focussed on educating children and their families to learn to manage the condition, diet and healthcare. The other, focussed on generating support for the charity’s ‘Putting Feet First’ campaign, is centred on fundraising to educate and research the prevention of unnecessary amputations.

In total we are developing three main packs and three follow up packs for the campaign and are in further discussions with Diabetes UK regarding further initiatives.

Adam Morecroft, Supporter Development Manager, Diabetes UK said: “Intermarketing’s fresh approach to our fundraising communications challenges really helped us to reinforce our recent rebrand with supporters. Each campaign speaks to its target audience in a very personal way, highlighting the case for support and engaging with our donors in the right way. We were pleased to appoint them to this campaign and are delighted with the outcome – we are excited to be sharing this campaign with our supporters very soon. “

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Intermarketing appointed by East Coast

Following a two stage pitch, East Coast have appointed us as their creative marketing agency to manage their promotional direct response and below the line marketing activity.

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Intermarketing appointed by East Coast

Following a two stage pitch, East Coast have appointed us as their creative marketing agency to manage their promotional direct response and below the line marketing activity.

George Shuttlewood, Leisure Marketing Manager, East Coast Main Line Company said:

“We were looking to recruit a Direct Response agency and as a Yorkshire based business it was important for us to recruit from within the county. We invited seven agencies across the region, which we selected from the RAR website and through recommendations, to supply first stage credentials; we then took three through to a creative pitch where two live briefs were responded to. Our aim was to find an agency with great DR expertise, who could offer us some strategic thinking behind our DR activity, but also roll their sleeves up and get stuck in with delivery – and Intermarketing were just that! At every stage, they showed enthusiasm, passion and a real desire to work with us, which really shone through. This, combined with some solid strategic thinking and creativity meant they were the perfect match for us.”

Steve Sowden, Managing Partner, Intermarketing added:

“We were thrilled to be invited to pitch and then to be appointed by East Coast Main Line and delighted to be working with another Yorkshire based client – Benenden Healthcare, Jet2.com and La Redoute being some of the others. As a national agency, with many London based clients, Intermarketing is keen to forge strong relationships with businesses in our region and East Coast Main Line is a great win for us. The first of the new campaigns will be live in the next month and we’re confident that we’ll achieve their expectations, this will be the start of us developing a long term relationship with East Coast Main Line.”

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Diabetes UK - Summer Appeal

Our first project for Diabetes UK delivered hugely positive results, reaching the charity’s eight-week fundraising goal inside a fortnight.

In total, three direct mail packs were created: one research focused and two test packs – each with separate, tailored content. Response rates were 3.5% above target and donations prompted by the two test packs were 20% higher than previous packs. Ker-ching!

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The Royal Star & Garter Homes - Armed Forces Day pack

For Armed Forces Day 2012, The Royal Star & Garter Homes briefed us to create and deliver a cash appeal to their donor base and to recruit new donors.

Our targeted packs invited donors to send back a section of bunting with their message of thanks to residents, with the option of including a donation. The bunting was then used to decorate the homes.

Not only did the pack achieve a great response rate of nearly 10% warm and 0.7% cold, the messages provided invaluable insight into what motivates the charity’s donors.

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SH! Awards winners announced

The SH! Awards, organised by Leeds Media, took place last week and the winners were announced.

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SH! Awards winners announced

The SH! Awards, organised by Leeds Media, took place last week and the winners were announced. The awards, supported by some of Yorkshire’s leading creative and digital agencies, celebrate young talent emerging from the region’s colleges and universities and raise money for the Meningitis Research Foundation.

The SH! awards were established by Brass in 2003 in memory of Stuart Hocknell, a talented young designer who sadly died of meningitis. Stuart believed passionately about forging strong links between the industry and local universities and was a champion of young designers. This belief is at the heart of the SH! Awards which celebrate creativity and inventiveness. Entrants can win work placements with Intermarketing, Brass or Made by Pi.

Second and final year students from a variety of colleges, universities and courses including graphic design, illustration, animation, art and games design, submitted examples of their best current work. Paul Phillips, Head of Design at Intermarketing, joined Creative Directors and designers from Brass, Elmwood, Numiko, Home, Made by Pi and Cool Pink on the judging panel, who selected Stephanie Ogilsby, James Lashmar and Polly Williams (pictured) as this year’s winners.

Steve Sowden, Managing Partner at Intermarketing said:

“We are very proud to be a sponsor of and to support the SH! Awards, to encourage and retain young talent in the region and fundraise for Meningitis Research. ”

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La Redoute - Social Media - Facebook

Having worked with La Redoute on their email and direct mail activity for three years, we’re made up at becoming their agency for Facebook strategy, management, creative and analysis.

Working closely with the brand, we’re creating engaging and targeted content for their current fan base.

We’re the brains behind all their Facebook applications and events. And they’ve proved extremely successful in helping attract new ‘fans’, while increasing engagement with the brand’s existing fan base. Like, comment and share: La Redoute has gone Social.

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adidas - Team GB kit launch

We got behind Olympics 2012 sponsor and Team GB partners, adidas by launching their Team GB kit. Our Retail team, tasked with creating the campaign, produced engaging displays at the adidas Oxford Street store and Harrods in Knightsbridge.

The ‘Take the Stage’ campaign helped to build excitement in the run up to the Games, revealing six replica ranges of the kit, for football, tennis, cycling, basketball, athletics and swimming – designed by Stella McCartney.

The launch was memorable in more ways than one, and marked the first time consumers have been able to buy the kit as worn by the athletes. And we can say we were there, by managing the retail presence for the incredible summer of sport’s landmark kit. Amazing scenes.

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Marketing Week, The Drum And RAR Awards Finalists For Media

Intermarketing’s media team have been shortlisted in the Marketing Week Engage Awards 2012 in the media category.

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Marketing Week, The Drum And RAR Awards Finalists For Media

Intermarketing’s media team have been shortlisted in the Marketing Week Engage Awards 2012 in the media category. These widely coveted awards are judged by the cream of the marketing industry and the competition is fierce, but Intermarketing’s entry for our media first for Benenden Healthcare has reached the finals. The ceremony is in London on 22nd May.

This news follows the announcement last week that we are also finalists in the ‘Media Planning and Buying Strategy of the Year’ category in the prestigious Drum Awards 2012 – another first for Intermarketing. The Drum awards are also designed to reward and celebrate agencies and clients who are excelling and producing excellent marketing strategies and Intermarketing are proud to be previous winners but we’ve never previously entered for our media work. The ceremony is in London on 9th May.

For an agency that hasn’t entered any media awards previously, we are now shortlisted for three out of three. In addition to Marketing Week and The Drum, we are finalists for the highly regarded Recommended Agency Register’s 2012 awards. Intermarketing is shortlisted in nine categories including Best in Media Planning. The RAR awards are designed to recognise service excellence from marketing companies, based on the feedback of the people that matter the most – the clients.

Being finalists in so many different categories is a real achievement for us given that the RAR has significantly increased agency membership to over 3,000 agencies during the last year. All finalists are highly recommended by their clients, especially in the areas they are shortlisted for. The RAR Awards winners will be announced at an awards ceremony in London on 4th April.

Managing Partner, Jamie said:

“Intermarketing is a truly full service agency and we are immensely proud to have been nominated as finalists in three of the most prestigious industry awards. Our media team continue to push the boundaries in developing a new approach to media planning and buying, which creates innovative and effective solutions for our clients and it’s great to be recognised for this work. I’d like to thank each of our clients for their support and our media team for their hard work, fingers crossed now that we can win!”

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New Recruits

Welcome to four more new recruits – Laura (‘Loz’) Hardaker, Claire Bradley, Andy Barker, and Rachel Carver.

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New Recruits

Welcome to four more new recruits – Laura (‘Loz’) Hardaker, who joins as Account Executive in the expanding Client Services team, Claire Bradley, a designer, Andy Barker, Production Director, and Rachel Carver as a Marketing Placement.

Loz is responsible for supporting Josie and Katherine with work for RSA and Jet2.com, her role involves a lot of proof reading and liaising with studio to make sure the client’s briefs are met and brand guidelines are upheld. She carried out a work placement while studying her BA (hons) degree in Communication Studies, for a local charity, Vision Support, and her first job after graduating was for Bupa Care Services as Activities and PR Assistant. Loz once ‘starred’ in Eastenders when she was five. She said:

“I am looking forward to working in a challenging and varied environment where I am able to push myself and develop further along with increasing my marketing knowledge as a whole, I hope to become a specialist on brand identity and increase my client base.”

Claire, from Knaresborough, is the latest addition to our studio team. Claire is an experienced designer, with a First Class Honours degree in Graphic Design. She has previously worked at Collaborator Ltd in Huddersfield, where she designed for Pepsi, MTV and Dom Perignon, amongst others, and for Atkins Global in London, designing external marketing collateral for the UK, Europe, Middle East and China. Claire is a big Leeds Rhinos fan and watches them play as often as possible. She also enjoys painting, swimming and socialising. Claire said:

“I’m thrilled to be part of an award-winning agency that has such a great reputation and client base. Being able to creatively work on big brands is a fantastic feeling.”

Andy has joined Liaison, the print production division of Intermarketing, as Production Director. He has many years print production experience in the manufacturing side of the industry and a vast knowledge of production methods and data processing. He’s previously worked at WWAV and Polestar and most recently at St Ives Direct for eight years.

Andy said:

“I’m looking forward to new challenges and to help drive the business forward. I am very excited about working with people who are so interested in their work and understand the power of DM and its ability to deliver measurable results.”

Jamie added:

“We’re very pleased to welcome Andy to the business and his senior level experience will be a benefit to our clients. 2012 is already proving an exciting year for Liaison and Intermarketing with several new business wins and innovations, with Andy and the rest of team’s enthusiasm we are all set for taking the company to a new level.”

Andy has already begun working with some of Liaison’s charity clients including EveryChild, Keep Warm, RNIB and RS&G advising them about the most cost effective production routes.

Andy is Leeds born and bred, studied at Newcastle University and met his wife whilst roaming around Mexico. He enjoys spending time with his two and a half year old daughter, tinkering with engines, clay shooting, fly-fishing and cross country running.

Rachel, currently studying for a degree in Marketing and Advertising Management at Leeds Metropolitan University, is working with the adidas team for her marketing placement. Rachel, from Darlington, is assisting the team to deliver the Olympics campaign. She is very excited about working at Intermarketing and gaining hands on experience.

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Intermarketing raise £1,002 for Refugee Action

We rolled up our sleeves to help launch the national fundraising campaign ‘World Food Night’ for charity, Refugee Action, last week and raised over £1,000.

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Intermarketing raise £1,002 for Refugee Action

We rolled up our sleeves to help launch the national fundraising campaign ‘World Food Night’ for charity, Refugee Action, last week and raised over £1,000.

The campaign, backed by Mr Reggae Reggae Sauce himself, Levi Roots, is encouraging dinner parties to take place all over the country in support of Refugee Action. Intermarketing staff got involved by creating a launch event at HEART in Headingley last Thursday evening, and enlisted the support of local restaurants and catering businesses including Salvo’s, Sukhothai, Dare, The Olive Tree, Jino’s, Leeds Outside Catering, Sebby’s Café Deli and Wok On who donated a variety of international dishes for the event. The event also included an auction and raffle with prizes donated by local businesses, and our management team washed up after the guests left.

Jamie said: “Intermarketing has been in Headingley for 24 years and we’re very proud to be working with the local business community to raise awareness of Refugee Action. The support on the night was amazing from the local area and helped raise valuable funds for Refugee Action, while sampling some fantastic international food.”

Aidan Hallett, Charity Area Manager, said: “The event was a magnificent launch for the World Food Night campaign, and it was great to see such great support from local restaurants and cafes that donated such lovely food. Local businesses stumped up some great raffle prizes and the enthusiasm of the guests was reflected in their fantastic generosity.”’

He added: “During my twelve years with Refugee Action I have regularly been impressed by the enthusiastic support and generosity of people as they learn about refugees for the first time, and this event was no exception. With this sort of support the word will spread and the work can go on!”

World Food Night is now set to be an annual event which is focused around getting together with friends, family, colleagues and neighbours, to ‘cook up a recipe for change’ and make a difference to people’s lives. Anyone can hold a World Food Night by cooking food from around the world and asking their guests to make a charitable donation for their dinner.

More details about the campaign and the charity can be found online at www.refugee-action.org.uk/WFN.

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British Red Cross door drop to 10 million homes

With the success of 2 previous door drop campaigns Liaison are now managing another door drop mailing to 10m homes nationally for the British Red Cross Society.

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British Red Cross door drop to 10 million homes

Following the success of 2 previous 6 million and 7.3 million door drop campaigns for the British Red Cross charity, Liaison, the print management division of Intermarketing, are now managing and organising another door drop mailing to 10 million homes nationally for the British Red Cross Society. The pint, fulfilment and distribution to Royal Mail hubs for delivery of such a large volume of packs, including 2 greetings cards, a bookmark and a pen, have to be meticulously planned and managed and will hopefully provide a high volume of donations to the British Red Cross Society.

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Intermarketing named Yorkshire Marketing Business of the Year

Intermarketing was named Yorkshire Marketing Business of the Year at the MiNetwork 2011 Awards.

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Intermarketing named Yorkshire Marketing Business of the Year

Intermarketing was named Yorkshire Marketing Business of the Year at the MiNetwork 2011 Awards. The ceremony, held in Manchester, aimed to reward the achievements of members of the Marketing Industry Association in 2011.

MiNetwork’s annual awards scheme identifies excellence in marketing, with judges from well-known companies such as Warburtons, The Royal Mail, Metro, Red Letter Days and The Dogs Trust. Intermarketing were also finalists in two other categories: Best Financial Services Strategy or Campaign for the RSA Tender toolkit and Best Social Media Strategy or Campaign for the adidas Originals at Champion Sports Facebook.

Speaking of the Yorkshire Marketing Business of the Year win, Steve said:

“Winning this award reinforces our position as a leading marketing agency. Congratulations and thanks to all of our team for their hard work and to our clients for their continued support.”

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Google Adwords certification for Rachel

As part of our commitment to providing a quality digital service and certified PPC (pay-per-click) offering Intermarketing train our media staff to be Google Adwords qualified.

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Google Adwords certification for Rachel

As part of our commitment to providing a quality digital service and certified PPC (pay-per-click) offering Intermarketing train our media staff to be Google Adwords qualified.

We’re proud to announce that Rachel Olijnyk now holds the Google Adwords Certificate of Qualification – well done Rachel.

Since qualifying, Rachel has set up and managed a number of campaigns which has driven targeted traffic to clients’ websites.

Rachel is helping the other members of our media team to become qualified, in order to further strengthen our offering.

3 reasons to test PPC:

You don’t need a massive budget. You only pay per click, so your budget is spent driving traffic to your website, if you have a limited budget this is a great way to spend it. A PPC campaign is also a great way of testing online advertising with no minimum spend constraints.

You can target people geographically; you can choose to target a city, a county or even a 10 mile radius from your business location.

You can easily measure your return on investment. The campaign is fully trackable, and by linking a campaign with analytics you can even see how many clicks converted into sales.

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Three new charity clients for Liaison

Liaison have begun working with three more charity clients – Cancer Research UK, Diabetes UK and The Royal Star & Garter Homes.

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Three new charity clients for Liaison

As Liaison print management continue to establish their good reputation in the charity sector, we’ve recently begun working with three more charity clients – Cancer Research UK, Diabetes UK and The Royal Star & Garter Homes.

Following a referral from another charity, Cancer Research UK briefed Liaison to produce large format materials and Diabetes UK awarded a mailing campaign. Following an eight way, three round pitch The Royal Star & Garter Homes have appointed Intermarketing as their new agency and Liaison will be managing the print, fulfilment and mailing of all of their mailings.

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Refugee Action Facebook video

Following the success of our Amnesty International legacy campaign, Refugee Action approached us to develop a campaign for them.

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Refugee Action Facebook video

Following the success of our Amnesty International legacy campaign, Refugee Action approached us to develop a campaign for them. The brief was to link their 30th anniversary with a legacy fundraising message, and deliver this to their existing database of supporters as well target a cold audience through various press vehicles. We created an identity that took a balloon, a symbol of celebration and used this to link the positive work that RA has been doing for the past 30 years with a need for this to continue into the future. We created a video for social media channels which tells the story of Refugee Action, from the point of view of a refugee who now works for the charity and included a testimonial from an existing legator. This brought the message to life in an engaging way that is appropriate for the online audience.

Alison Gregory, Fundraising Manager, Refugee Action said:

‘Intermarketing are so enjoyable to work with because they take your brief to another level, providing thoughtful insights to your work which manifests itself in articulate design concepts and copy.’

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The Royal Star & Garter Homes pitch win

After a robust pitching process we have been appointed by The Royal Star & Garter Homes, a charity based in Richmond, as their DM and strategic partner.

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The Royal Star & Garter Homes pitch win

After a robust pitching process we have been appointed by The Royal Star & Garter Homes, a charity based in Richmond, as their DM and strategic partner. We will be working with them across supporter retention and recruitment, to deliver an ambitious campaign plan over the next few years. We will also be working on a nursery programme to improve attrition rate and developing brand guidelines to improve brand consistency.

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Partnership opportunities

Our Partnerships team continue to break the boundaries in affinity marketing and have developed a new collaboration between Benenden Healthcare and Ideal Home Shopping.

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Partnership opportunities

Our Partnerships team continue to break the boundaries in affinity marketing and have developed a new collaboration between Benenden Healthcare and Ideal Home Shopping. They arranged for Benenden Healthcare to trial an hour long presenter led TV promotion on Ideal Home Shopping TV to directly sell their Healthcare plan. In addition to the show there were 30 x 30 second pre-roll adverts broadcast to direct the viewer to tune in as well as three repeats of the live show.

The results were extremely positive and recruitment was up 330% on expected new members and has outperformed other more traditional marketing channels. Benenden Healthcare have already booked another slot to run in this month.

The trial costs for running such activity is extremely competitive and not only can the content of the show be used to drive recruitment, it can also be used on social media channels, embedded into websites or used as an internal tool to communicate the company values in a very positive way.

Natalie Walker, Direct Marketing Manager, Benenden Healthcare said:

“We have more than recovered the cost of the advertising through year one membership subscription, but more importantly have tested a new channel to market which worked well and brought us to a new audience. The Benenden brand and concept of promoting healthcare on DRTV worked comfortably on air“

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Intermarketing tuck in to support charity client

One of our charity clients, Refugee Action, asked us to help them raise awareness, grow their supporter base and boost donations.

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Intermarketing tuck in to support charity client

One of our charity clients, Refugee Action, asked us to help them raise awareness, grow their supporter base and boost donations.

Together we developed World Food Night which is about getting together with friends, family, colleagues and neighbours and ‘cooking up a recipe for change’ for refugees. The idea is to host a dinner party, cooking food from around the world and asking your guests to donate for their dinner. The campaign is even backed by Mr Reggae Reggae Sauce himself, Levi Roots.

We’re holding our own World Food Night launch event on Thursday 23rd February at HEART Arts & Enterprise Centre in Headingley.

We’ve enlisted the support of local restaurants, bars and catering businesses to donate international dishes for our event, including Salvo’s, The Olive Tree, Jino’s, Wok On and Leeds Outside Catering.

John Damnone, from Salvo’s, said: “We are delighted to be partnering with other local businesses in our community to add a taste of Italy to World Food Night.”

Other local businesses are getting involved by donating prizes for the charity auction. These include Emma’s Kitchen, R&J’s, Prashad, Sarah Gordon Home interior design company and Jackdaw picture framers. Other interested parties can show their support by making donations at Intermarketing’s reception on Alma Road or emailing WFN@intermarketing.co.uk.

As well as all our team, we’ve invited local businesses and marketing agencies to come along, enjoy the food and make a donation to Refugee Action. Managing Partners, Jamie Allan and Steve Sowden, and the management team, will be donating world drinks and rolling up their sleeves to wash up afterwards.

Jamie Allan, said:

“We’re very proud to be based in Headingley and to be working with the local business community to raise awareness of Refugee Action’s cause and raise valuable funds. Steve and I are also very keen to get local marketing businesses working together again, as part of our commitment to supporting regional networking we’ve extended World Food Night invites to members of Leeds Media. Hopefully they will dig deep and help us to raise funds for charity too.”

If you are interested in coming along, please email your name, business name and contact details to WFN@intermarketing.co.uk.

Intermarketing have developed the identity for the World Food Night campaign along with supporting materials such as a magazine insert and a fundraising pack that includes recipe cards, thank you cards for guests, a money box and donation form. They’ve also created a Facebook app and a microsite site www.refugee-action.org.uk/WFN

Alison Gregory, Fundraising manager at Refugee Action says:

‘We’re really excited about Intermarketing putting all their creative ideas into action by holding a World Food Night event for Refugee Action. They’ve supported us through every stage of the design and production process and it’s great to see them taking that support even further by getting out into their local community and putting on what looks like a brilliant event!’

Refugee Action have been helping refugees settle in the UK since 1981, giving them support and advice and helping them to rebuild their lives. Many refugees have fled persecution, survived armed conflicts and left everything behind. Refugee Action reach out to these people and support their resettlement.

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The Royal Star & Garter Homes - targeted door drops

This was our media department’s first work for The Royal Star & Garter Homes, the charity providing brilliant care to disabled ex-Service men and women.

We planned and bought a targeted Royal Mail door drop, centered on high indexing post sectors from the The Royal Star & Garter Homes’ donor-base. A follow-up door drop also included a test of post sectors in proximity to Garrison towns, where the military family has a high profile.

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Mencap - Get more from Mencap

Our first campaign for Mencap, ‘Get More From Mencap’, was all about raising awareness of the learning disability support services offered by the charity. We were also tasked with generating enquiries to Mencap Direct.

Our media buying targeted people suffering from learning disabilities, their families/carers and care professionals through local radio and press advertising.

As for results, Mencap Direct experienced their highest levels of calls (up by 95%!) and website traffic increased by 60%. Get more from Mencap? We’re getting more for Mencap.

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Intermarketing ranked best creative marketing agency in National Awards

Intermarketing is celebrating its inclusion in the Recommended Agency Register Top 100 agencies outside London list for 2011.

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Intermarketing ranked best creative marketing agency in National Awards

Leeds based Intermarketing is celebrating its inclusion in the Recommended Agency Register Top 100 agencies outside London list for 2011.

Intermarketing has made the top ten at number six in the list, which makes them the highest ranked Yorkshire full service creative agency and one of only two ‘Top ten 2010’ companies to make it into the top ten again. A great achievement from a list of over 700 UK agencies.

The RAR rating looks at how profitable agencies are, how well they are growing and how efficient they are in terms of turnover per head of staff.

Steve Antoniewicz, Managing Director, The Recommended Agency Register, said: “This year the competition was intense so inclusion is testament to the fact Intermarketing are running a very successful business”

Newly appointed Managing Partners, Steve Sowden and Jamie Allan said:

“This is another amazing performance, a truly awesome achievement and recognition of our performance and client feedback in what is a difficult market. Thank you to everyone yet again for all your hard work and support in helping us to achieve this.”

To add to the team’s success, the £11 million turnover agency was recently named Yorkshire Marketing Business of the Year at the MiNetwork 2011 Awards. Intermarketing has also been awarded for Best in Professionalism by the RAR this year, and hold awards for digital, design and marketing strategy.

The Headingley based full service creative agency, founded in 1988, has evolved and expanded with many loyal clients working with them for years, some from the very start, and has a stream of new clients from recommendation and year on year business growth.

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We’ve got exciting news we can’t wait to share with you…

Jamie Allan and Steve Sowden have recently completed a management buy-out of Intermarketing supported by Paul Mountford, Michael Harris and Andy Watson.

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We’ve got exciting news we can’t wait to share with you…

Jamie Allan, our Head of Media, and Steve Sowden, Client Services Director, have recently completed a management buy-out of the Intermarketing Group supported by Creative Directors Paul Mountford and Michael Harris, and Group Finance Director Andy Watson.

It’s not all change though. Our existing senior management team have all committed their futures to the Group with Glenn Patterson taking up the role of Chairman in the New Year and Chris Henry taking on a business development role. This ensures our award-winning approach continues. Even more exciting, it allows us to develop innovative new ideas to drive the business forward.

And while the future looks bright, it’s very much business as usual today. The teams working on your activity are firmly focussed on your success and all contact details remain the same.

We wanted you to be one of the first to know about our investment and the team’s long-term commitment to the Group.

The new Intermarketing board is Glenn Patterson, Chairman; Steve Sowden and Jamie Allan, Joint Managing Partners; Chris Henry, New Business Director for Liaison; Andy Watson, Group Finance Director; Paul Mountford, Group Creative Director and Michael Harris, Creative Director.

There is also a new management team in place which includes Nickii Gray, Scott Gordon, James Henry, Sarah Wiles, Simon Jones and Paul Philips.

We hope you share our enthusiasm for this news, and of course, we look forward to our on-going relationship moving from strength to strength.

Finally, if there’s anything you’d like to know, don’t hesitate to get in touch. Jamie or Steve will gladly answer your questions.

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Welcome Emma, Alice and Alice

Intermarketing’s management are keen to nurture young talent and so are delighted to welcome three new starters to our media and client services teams.

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Welcome Emma, Alice and Alice

Intermarketing’s management are keen to nurture young talent and so are delighted to welcome three new starters to our media and client services teams.

After eight years working for our media team we’ve said bon voyage to George Pepper, who has left the company to travel. Emma Coates has replaced him as Media Executive. She will be working across a number of clients, planning and buying media with a strong focus on our digital proposition.

Emma has a BA in Business and Management Studies and previous experience at two other agencies, most recently at Snapshot Media, where she worked on SEO, social media, blogging, client services, networking including setting up The Yorkshire Mafia Young Guns and more. She said:

“I am really excited to be working for such a creative, forward-thinking agency, which integrates all aspects of marketing. I’m keen to get stuck into such a great variety of tasks and especially pleased that my focus is on digital media, which I love.”

Alice Lyons has also joined our media team as Media and Partnerships Executive. Alice’s role will be dedicated to working on Shop Direct partnerships (covering Gemma’s maternity leave), she will be involved in the traditional media planning and buying too and joins us on a permanent basis.

Alice Beckett has joined our client services team as an Account Executive from Fourninety.

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Benenden Healthcare - TV recruitment

The clever people in our Partnerships team saw an ideal opportunity to put Benenden Healthcare in front of a whole new audience by developing a collaboration with Ideal Home Shopping.

We arranged for Benenden Healthcare to trial an hour-long presenter led TV promotion on Ideal Home Shopping TV directly selling their Healthcare plan. In addition to the show, there were 45 x 30 second pre-roll broadcast ads directing viewers to tune in, as well as three repeats of the live show.

The results were extremely positive and recruitment was up 357% on expected new member levels. 357%? That’s a more than healthy return on investment by anyone’s standards.

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New face for the digital team

Due to client demand for our online services our digital team is expanding with a new recruit.

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New face for the digital team

Due to client demand for our online services our digital team is expanding with a new recruit.

We’re pleased to welcome Marina Gwynne to Intermarketing digital as a designer.

Marina has a BA in Animation. She’s worked as a web designer for several agencies in Leeds including Grattapalm and Poulters, and most recently spent two years freelancing in Malaysia, where her clients included international schools, local digital agencies and several UK based companies. She says:

“I’m so excited to be working in an agency again, even though it means I can no longer work in my pyjamas it’s nice to be part of a team and have people to share ideas with. I’m also thrilled that I’m now working with some fashion and big brand clients and can focus on design rather than having to do complex coding myself!”

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Refugee Action – Facebook Video

Following the success of our Amnesty International legacy campaign, Refugee Action approached us to develop one for them. The brief was to link their 30th anniversary with a legacy fundraising message, delivering it to their existing supporter database and targeting a cold audience through various press executions.

We created an identity that took a balloon – a symbol of celebration, and used it to connect the positive work that Refugee Action has been doing for the past 30 years with a need to continue this into the future.

Then we created a video for social media channels, telling the story of Refugee Action from the point of view of a refugee who now works for the charity. This brought the message to life in an engaging way for its online audience.

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Client Services promotions

Congratulations to Becky Slater, who has been promoted to Account Manager, and Ella Wogden, who has been promoted to Senior Account Executive

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Client Services promotions

Congratulations to Becky Slater, who has been promoted to Account Manager, following her hard work delivering the adidas Olympic activity, as well as picking up two new clients and proving her ability to manage each of their requirements. She has been a great support to James and Nickii and thoroughly deserves her promotion.

In addition to this Ella Wogden has been promoted to Senior Account Executive to reflect her hard work over the past six months and her dedication and commitment to the clients that she works with.

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RSA - Global Specialty Lines

RSA’s range of Global Speciality Lines insurance products includes: Marine, Motor, Employers, Public and Products Liability, Construction, Power and Engineering, Property Damage, Business Interruption, Professional and Financial Risks. Quite a lot to talk about, then.

They provide these services in over 150 territories across the globe. So to launch something as big as this you need a strategy and an idea to match.

We created an identity and a clear proposition to lead an advertising campaign that communicated the scale, breadth and specialisms of RSA’s offering in the global insurance market.

The world’s insurance brokers were the target. And wherever they were, we hit ‘em.

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Amnesty International - 50 Years

As part of our work for Amnesty International, we developed an identity, ad and insert for the 50-year anniversary edition of their supporter magazine (reaching 180,000 people).

The campaign objective was to encourage existing supporters to leave the charity a legacy when they die. “Speak out for another 50 years with a gift in your will” is part of a wider legacy campaign we have been working on for the organisation.

We’re proud as punch to call charities like Amnesty International clients. It adds an extra dimension to the work we create.

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New recruits to support adidas global

Lee Barnes and Neil Weedon join the adidas team who, having worked with adidas UK for over 15 years, have become a globally rostered agency.

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New recruits to support adidas global

Welcome aboard Lee Barnes and Neil Weedon who have joined to work with the adidas team, who, having worked with adidas UK for over 15 years, have become a globally rostered agency.

Lee is a talented designer who previously worked at Liquid in Liverpool. His creative role involves brainstorming concepts for product launches and driving store footfall, designing window and retail displays for various high street stores, setting art direction styles for photography and designing other forms of printed or digital media applications relating to the brand.

Neil, an experienced creative artworker, has worked in the design industry for 14 years in various roles. He said:

” With so many agencies struggling, it is great that Intermarketing is thriving, I’m delighted to join a successful business and to be working with adidas. Being a fan of most sports it is an added bonus to be working on projects that I have a genuine interest in. The team have really welcomed me and I am looking forward to creating some award winning work with them.”

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Vertbaudet - online advertising

Our relationship with La Redoute led us to work with this Redcats childrenswear brand. We took charge of their online display advertising, driving new customer acquisition via a potent combination of ‘ad network’, ‘ad exchange’ and direct site buys.

The all-important numbers: ‘Cost Per New Customer’ recruitment costs were initially driven down by 50%, with ROI improved by 10%. Since then we’ve achieved a reduction in CPNC by a further 33%, with ROI up by 122% year on year. That’s smart work by anyone’s standards.

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La Redoute - email programme

Our brief: to encourage customer retention, attract new customers and reactivate lapsed customers.

We’re delivering this through the design and build of a number of emails every week, using an engaging mix of offer-based ‘postcards’. These include sales and promotions, editorial style, fashion-led style tips and event-based content – regularly encouraging and inspiring customers to buy new outfits.

To make sure we’re always ‘à la mode’, we’re constantly researching and presenting competitor and market activity, fashion trends, forecasting and updates from the world of fashion.

Applying the finishing touch, we’re working closely with La Redoute’s online marketing team, suggesting new and interesting ways to promote products and offers to help them stay ahead of the crowd.

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Next directory - direct mail programme

We took Next’s already well-established mail order programme and gave it a thorough once-over, identifying key areas ripe for development.

First we improved conversion of trialists through the introduction of a simple new customer programme. Then we developed a new communication opportunity to uplift sales at the end of a season. After that we introduced a final credit payment mailer to push customers back into purchase.

Finally, we ventured into brand extension by successfully launching Next Financial Services. Now Next customers have the opportunity to buy loans, home insurance, travel insurance and healthcare from a retailer they know and love.

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adidas - Champion Sports Face of adidas Facebook

A campaign to raise the profile of adidas Originals at 23 Champion Sports stores in Ireland. With the target market being males and females aged 16-25, we suggested an integrated campaign led by social media as the best way to reach this audience.

We started by developing a competition to become the face of adidas Originals @ Champion. People entered by uploading their pictures to an app featured on Champion Sports’ Facebook page, inviting their friends to ‘Like’ their photo. The person attracting the most ‘Likes’ won a photoshoot for themselves and their friends, and got kitted out head-to-toe in adidas Originals gear. The shots were then used in a billboard and window campaign, providing a second wave of activity.

We took thing further by designing, producing and installing a full in-store point of sale and window campaign for all 23 stores, alongside targeted Facebook ads and emails to the Champion database.

The campaign reached thousands of the right people via Facebook, attracting over 70,000 new users to the Champion Sports page and 103,034 ‘Likes’ for competition entries. It also delivered a higher than planned increase in sales. A champion result for a Champion campaign.

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EveryChild - recruitment DM pack

Keeping supporters active for longer is something all charities strive for. We worked with EveryChild, developing an acquisition proposition to increase the lifetime value of new recruits to combat attrition.

In line with our newly rolled out brand positioning and messaging, we created two test packs based on the same appeal – child labour in India. The first was a ‘stickers pack’ with a returnable journal detailing EveryChild’s work in India and encouraging interaction and a donation from the recipient.

The second pack took a more branded approach to the problem of child slavery. It highlighted the urgent need for moral justice, driving home that a simple donation can make such a big difference.

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RSA - Tender Toolkit

RSA sales and trading teams across the globe have a need to produce tenders for brokers and clients. Tenders are very important in creating the right impression for all kinds of business opportunities. RSA tender documentation had inconsistency. It needed taking in hand.

We created an online tender toolkit that holds all the necessary information. It can be updated centrally, so it’s always up to date and on-brand. Now RSA has consistent messaging, available and usable in real time to support its sales community wherever they are.

Feedback has been great and all objectives have been met. Pooled resource has also significantly reduced the cost of preparing tenders and pitches. It’s a worldwide hit if ever there was one.

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Refugee Action - World Food Night

We’re proud to have taken Refugee Action into new territory with their first mass participation event, World Food Night.

First we created, produced and mailed a DM pack encouraging people to get their friends round for an international banquet in aid of refugees. Then we stirred up interest online with social media and a special website for the event.

Oh, and let’s not forget our very own World Food Night hosted here in Leeds. The evening went down a treat, raising £1,000 for the cause.

The campaign results surprised even us, with the five-year fundraising target surpassed in the first year. And the icing on the cake: 90% of participants were new supporters! Tasty.

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PlayFootball - F50 Adizero 5-a-side

We got our kit on to launch and manage integrated marketing and PR activity promoting the F50 adidas adizero 5-a-side football tournaments.

Every team to sign up for the tournament received five complimentary adidas shirts and the winners each got adidas F50 boots and a free season at PlayFootball. Adding extra flair, adidas spot prizes and surprise professional player appearances were included on tournament nights.

To kick things off we created door-drops, flyers and emails with click through to an adizero landing page. Then came Facebook ads for each of the centres, banners, posters plus pre-event and post-event press releases. Journalists were also invited to attended the events and set local press reader competitions.

Take up and conversion rates were top of league as the campaign rolled out across all PlayFootball sites nationally. And all proceeds from tournament nights were donated to the Help for Heroes charity. We shoots, we scores.

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RSA Tender Toolkit

RSA sales and trading teams worldwide have a need to produce tenders for brokers and clients. Tenders are very important in creating the right impression for all kinds of business opportunities. But RSA tender documentation was full of inconsistency.

To turn this around we created an online tender toolkit that holds all the necessary information centrally. It can be easily updated so it’s always accurate and on brand.

Now RSA have consistency in their messaging and the toolkit is always available to support the sales community across the globe.

Feedback has been out of this world. All objectives have been met and this pooled resource has also significantly reduced the cost of preparing tenders and pitches.

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JT Breeze - B2B Rebrand

JT Breeze are the UK’s leading manufacturer of shower trays and we increased their standing by taking a good look at their brand.

We also gave them consistency by applying the new branding across their entire product range to be seen by trade customers in the UK and Europe. This included brand guidelines, packaging, communications and sales collateral for the trade, a full website update and press advertising that got orders flowing nicely.

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Naturewood – Positioning and Media

Naturewood, a local supplier of natural wood flooring, asked us to help them by repositioning their products to appeal to a wider audience.

We started by reviewing their current product offering. This led us to simplifying their proposition to clearly communicate what they have to offer.

Once done our strategy was to help Naturewood gain exposure in their local area – so we targeted publications in and around Huddersfield. Delivery came in the form of a newly created suite of press ads, leaflets and ad vans with media planning and buying concentrated on an intensive, local campaign.

Naturally, as you would (wood?) expect, the campaign is proving a success with orders coming in thick and fast.

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RSA - Know How campaign

Insurance giants, RSA asked for our help in developing product propositions, an advertising strategy and a full campaign to launch a new range of products for brokers.

Creating a suite of direct mail, online and email communications with messaging designed to stand out in a crowded market place, we were able to reach brokers directly and educate internal audiences at RSA.

Now this is where things get interesting. The campaign won an award for Best B2B Channel Marketing Campaign, and most important of all, increased sales for RSA, to the tune of a cool £1m.

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adidas ­- 12th Man microsite

adidas asked us to create a campaign that could go viral to promote the launch of the Chelsea 09/10 season shirt.

To build demand for the new shirt, we created the 12th Man concept, inspiring Chelsea FC fans, knowing most dream of playing for the team.

We used this aspiration to produce a 'money-can't-buy prize' as a reward for visiting a bespoke microsite, buying a shirt and answering a question – for the chance to win their dream.

The idea: you or a friend could become the 12th man at Chelsea, as a ‘new signing’, and be personally welcomed onto the pitch by Frank Lampard and Michael Ballack.

Combining an interactive experience of Flash and video, the email asks your name and what type of player you are. Then it builds into a bespoke first person video where you are welcomed at the players’ entrance, before entering the changing rooms to be shown your own personalised shirt by Frank Lampard.

The film concludes with a chance to be on a wall of fame, and of course, a link to buy the new Chelsea shirt.

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SAFE@LAST - Website

We developed two websites – the first is aimed at supporters and stakeholders, providing information on the charity and details of how they can get involved.

The second is for the young people the charity aims to help. It is interactive and includes case studies, a webchat facility and an online diary, as well as quizzes and games, giving young people a reason to return to the site.

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Friends Of The Earth - press advertising

Friends of the Earth wanted to recruit new donors by highlighting the range of issues they campaign on.

They asked us to develop a direct response ad and a suite of direct response press inserts. Following a brand review, we began working closely with their brand team, creating a proposition platform and a consistent look and feel to be used across a range of campaigns.

As a result, the number of donors recruited was more than expected. While the inserts continue to run and run and run, attracting even more friends for the charity.

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Ted Baker - Worldwide Retail Autumn Campaign

‘Same again,’ said Ted. After the success of our Summer Campaign, we were ready to prove that lightning does indeed strike twice.

Once again we took an integrated approach with displays in all stores worldwide and online. Promoting the unisex range, and continuing the use of male and female mannequins, our campaign highlighted the quirkiness of the Ted Baker character. It also made playful reference to the surprising detail and unusual twists that are part of the clothing.

We installed our campaign in all Ted’s stores then watched the tills ring. And guess what? Following the previous season’s rise, sales went up again!

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Dorothy Perkins Store Card online support

We gave shoppers at high street favourite, Dorothy Perkins, a helping hand by developing a website that allows them to manage their store card accounts with the retailer online.

Clear instructions and communication of the benefits promote trustworthiness, which is delivered through easy-to-use functionality and a strong customer focus.

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RFL - Rebrand

Improve the perception of the Rugby Football League brand. That was our brief, including the design and production of a new brand look and feel.

We tackled the brand identity first with a concept based on a hand and ball. A unique typeface was drawn up for the logo and a new photography style created along with a set of brand guidelines.

Feedback is that with the new identity in place, brand recall and perception is now top of the league. Result.

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Charles Tyrwhitt - windows and POS

Shirtmaker, Charles Tyrwhitt (pronounced "Tirrit") asked for our help in making their store windows more interesting, especially on Jermyn Street in London, where there are many retailers offering similar apparel.

Our brief was to inform passers-by and visitors to the store that Charles Tyrwhitt sells a wider range of products than just shirts for men – and they also sell womenswear.

We developed point of sale graphics and store windows to stand out on the street, promoting the products and reflecting seasonal themes.

Then we strengthened the proposition by creating permanent in-store graphics, highlighting product features and benefits and pulling out USPs – something Charles Tyrwhitt were not previously promoting.

We managed the entire process, including concepts, design, artwork, production and installation. The results, shall we say, were as smart as the shirts themselves.

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Halifax – Internal Communications

The Halifax asked us to motivate their call centre staff, give them a lift, a boost, that sort of thing. They wanted us to instill confidence in their teams. To let them know that they were performing as well as, if not better than, their competitors who were advertising heavily.

To do this we developed a series of graphics and posters, comparing their performance to that of their competitors in a cheeky sort of way.

We’re pleased to say the result was an increase in motivation, awareness and sales throughout their call centre network. So you could say it was our turn to give the Halifax a little extra.

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Halifax Home Insurance - Key Recovery Service

Halifax Home Insurance asked how we would add value to the HBOS Insurance proposition to differentiate it in a crowded marketplace.

We responded by creating a strategy to retain customers with a continuous additional benefit. And our plan for delivering this came in the form of the Key Recovery Service, a safe and highly effective way to reunite people with lost keys.

Here’s how it works: when customers take out a Halifax Home Insurance policy they join the scheme and are given key fobs – each with a unique reference number. Should they lose their keys, a £10 reward is paid to the finder when they hand the keys in at any Halifax or Bank of Scotland branch or police station. The policyholder is then traced using the unique reference number and contacted to arrange safe return of the keys.

We handle the secure data, manage the international production and procurement of the key fobs and produce mail packs on an ongoing basis.

The scheme has improved customer retention since launch and has since been rolled out to all HBOS brands, including Intelligent Finance and Sainsbury’s Bank. Having just had its sixth birthday, this campaign has enjoyed many, many happy returns.

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Kaleidoscope - Brand Guidelines

We gave Kaleidoscope focus by developing branding rules for the layout and presentation of their customer communications and by making sure they were talking with consistency.

We did this by working very closely with Kaleidoscope’s Creative Director, Brand Director, creative and marketing teams to develop and set guidelines.

Before we got to work, we went to a number of customer focus groups to make sure we had a full understanding of the people we were talking to and what motivates them.

With customer insight gathered, we created two easy-to-follow books that are used by marketing, creative, ecomms, catalogue teams and external agencies to deliver consistency whenever the brand speaks to customers.

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First Direct - Recruitment Press Inserts

We have worked with First Direct on Current Account recruitment for over a decade.

In that time we have researched and developed stacks of creative improvements to deliver a best performing insert with legs. Not literally.

First Direct also asked us to help by launching a smart mortgage product online. So successful was this project that it was over subscribed, challenging traditional thinking on delivery channels while it was at it. The campaign also delivered a sustained Cost Per Click reduction of over 20%! Result.

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Grattan - top customer programme

Grattan wanted to find a way of encouraging orders and loyalty from their best customers.

So we developed a hard-working loyalty programme of on and offline communications. Starting with a membership identity, then a fully integrated look and feel to go across all channels.

We then designed highly personalised mailings, which have the appearance of only being sent to a very small group of valued customers, pushing the benefits of being a loyal customer and promoting exclusive offers.

The programme consistently performs over target and the feedback from customers has never been anything short of outstanding.

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